The United Nations is marking this year’s World Tourism Day by exploring how technological advances such as big data, artificial intelligence and digital platforms can contribute to the way people travel and foster innovation in the tourism industry.
“The digital transformation is about providing benefits to all, and we are making sure that tourism contributes to this global commitment,” said Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO).
Tourism has become one of the fastest growing and most important economic sectors in the world, according to the Madrid-based UNWTO, with international tourist arrivals having grown from 25 million in 1950 to nearly 1.3 billion today. The sector represents an estimated 10 per cent of the world’s Gross Domestic Product (GDP) and 1 in 10 jobs globally.
UNWTO expects that tourism will continue to grow at an average of 3 per cent annually until 2030, as more people have access to travel thanks to the decline in the price of transport, especially air transport, and growing middle classes worldwide.
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